The BRP program is available to Lowell’s retailers and restaurants looking to improve their stores’ physical appearance, customer service, marketing, etc. The Best Retail Practices Program is currently set-up as a three part program:
- Part I of the BRP program is a 2-hour workshop and presentation by the consultant hired by the city, focusing on best practices in retail. Workshop’s topics should include, but not limited to: merchandise; store’s interior layout; customer service; and marketing.
- Part II of the program consists of an hour-long, in-store consultation by the retail consultant to eligible applicants. A shorter, follow-up consultation is also required as well as a full written report by the consultant detailing findings and recommendations for store’s improvements.
- Part III Grant Program provides financing to help the store’s owner implement those recommendations listed on the report. The Grant Program provides an 80% matching grant of up to $2,500 per grantee, based on the availability of grant funds.
The next Best Retail Practices is Wednesday September 28th, 2011 from 6:00PM to 8:00PM at the MCC Federal Morse Building.