If you want an opinion on what’s hot, who better to ask than a firefighter? Wendy’s apparently agrees and chose the Lowell Fire Department to be featured in a series of Wendy’s ads featuring their spicy chicken sandwich. The ads were filmed in August over a period of days. Our firefighters weren’t let in on the fact that they were being filmed for an ad in keeping with Wendy’s premise that “you know when it’s real”. They wanted honest reactions from real-life heroes on the spicy chicken sandwich. Wendy’s loved what they saw and used the footage in the ad, which will be run on both TV and radio.
The ads were launched over Labor Day weekend on ESPN and radio. Featured in the ads at the Branch St. Station are firefighters Lt. Mike Boldrighini, Lt. Arthur Calavritinos, Lt. Keith Poirier, Lt. Jim Hamilton, FF Anthony Cronk, FF Bennie Cooper, FF Walter Humphrey, and FF Hans Weber. The ads will run for the 13 weeks and could be extended. Check it out here and what better week to pay tribute to our local firefighters than this the anniversary of 9-11.